Bring your brand, event or activation to life with Custom Game Hire in London, designed for businesses, agencies, and event organisers who want something unique that stands out. Whether you’re launching a product, hosting an exhibition, running a corporate event, or planning a creative marketing campaign, we build bespoke games that capture attention and deliver unforgettable experiences.
Fully Branded & Custom-Built Games
We create custom arcade machines, branded prize cranes, bespoke reaction games, custom prize wheels, personalised gashapon machines, and interactive digital experiences. From cabinet wraps to custom on-screen content, sound design, vinyl branding, LED lighting, and branded prizes — everything can be tailored to match your colours, logo, theme, and campaign message.
Perfect for Exhibitions, Brand Activations & Corporate Events
Custom games are the ultimate way to attract visitors, increase dwell time, and boost interaction. They work incredibly well at events such as exhibitions, trade shows, conferences, and product launches. Place a branded claw machine on your stand, create a custom Batak leaderboard challenge, or build a bespoke arcade game that showcases your product — and watch crowds form around your space.
Choose from 500+ Game Types to Customise
We offer custom versions of almost all our machines, including:
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Prize Cranes & Claw Machines
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Prize Wheels
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Arcade Machines (Retro & Modern)
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Boxing Machines
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Catch It Reaction Games
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Batak & Reaction Walls
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Gashapon Machines
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Pool Tables & Air Hockey
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Shuffleboard & Foosball
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Interactive Digital Games
You choose the style — we bring it to life.
Short-Term Hire or Full Campaign Use
Whether you need a branded machine for a one-day event or a full custom build for a nationwide marketing campaign, we provide flexible options to suit your timeline, venue, and audience. Machines can be delivered, installed, and removed anywhere in London, or used across multiple events with our ongoing support.
Made for London Events & Venues
We regularly work with London’s biggest venues including ExCeL, Olympia London, QEII Centre, Tobacco Dock, Business Design Centre, The O2, Canary Wharf, Central London hotels, and rooftops. Our install team handles everything from logistics to on-site coordination.
Data Capture, Cashless Play & Lead Generation
Want to collect visitor data, run competitions, or track engagement? We can integrate:
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QR code lead collection
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Digital scoreboards
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Cashless Nayax tap-to-play
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Prize redemption tracking
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Custom campaign analytics
Your game becomes a powerful marketing tool — not just entertainment.
For full custom game options, branding examples, and previous campaign builds, visit Boutique Party Hire — the UK’s leading supplier of branded arcade and interactive games.
Ready to create something unforgettable? Contact us today to discuss your idea, branding requirements, creative direction, or event goals. We’ll help you design the perfect custom game for maximum impact.